This Girl Can
RECENTLY, Sport England launched their ‘This Girl Can’ campaign in an attempt to encourage women of all shapes and sizes to go out and get active regardless of their fitness levels. The campaign aims to boost women’s confidence in doing their own thing without worrying about how they look or how sweaty they may get.
On January 12, ‘This Girl Can’ uploaded a video on YouTube, which has since clocked up over three million views. The video is fun and inspiring as it shows real women with ordinary lives getting physically active through various activities, such as jogging and zumba. The campaign hopes that women will realise that it’s okay to sweat and go to the gym, that there is no reason to be embarrassed about their shape or size. Women should feel empowered by exercise, not ashamed. We shouldn’t care if we are red-faced and completely out of breath on the treadmill. Everyone must start somewhere in order to become healthier. We should be proud.
‘This Girl Can’ aims to promote a positive body image for females. A healthy body image isn’t necessarily a ‘perfect’ body. The truth is, there is no such thing as the ‘perfect’ body. It doesn’t exist! The ‘perfect’ body is usually associated with models, who are few and far between. ‘This Girl Can’ uses no models but instead uses ordinary, working women who come in all different shapes and sizes. The campaign is totally realistic.
While regular exercise is important for our weight and to combat illnesses, it is also crucial for our mental health. Physical activity improves our mood and increases our energy levels which in turn make us much happier. We gain self-esteem which, in my opinion, is the most important element in maintaining a positive body image. If you have a happy mind, you are more likely to be happy with how your body looks. It is essential for women to understand that healthy beautiful bodies come in many different shapes and sizes and that your physical appearance really doesn’t say anything about your character or your values as a person.
In order to have a positive body image, one needs to reduce the emphasis they put on numbers. Yes, numbers. The number that appears on the weighing scales or your Body Mass Index (BMI) in fact doesn’t say a lot about how healthy you are. It’s just a number after all. Being skinny doesn’t mean you’re healthy just like being overweight doesn’t exactly mean you’re unhealthy.
Take a look at the ‘This Girl Can’ campaign’s video. You’ll be inspired!
Photo c/o bbc.com