Jodie Marsh Takes On ASOS
ON May 21, yet another woman was subject to ridicule because of her appearance. Jodie Marsh, model turned bodybuilder, was left horrified by comments made on Twitter by one of the largest online retail companies in the world, ASOS. ASOS is a brand certainly most women and men are familiar with and they put their reputation on the line when they so frivolously suggested that Jodie Marsh resembled a man.
The incident occurred as a result of a potential consumer asking the company to employ a model who was built a bit more masculinely so those who lift can purchase from their website. In a rather mocking fashion the clothing giant responded with a picture of Miss Marsh and two words “This do?” To say Jodie was angry and saddened by these insinuations is an understatement and she immediately confronted ASOS about their comments. After ASOS realised that they had made an error and had possibly alienated a massive amount of their consumers they issued an apology claiming that they were wrong and would try their utmost to ensure something like this never happened again. They have since donated £10,000 to the Diana Award charity. This is a charity which empowers young people and has a strong anti-bullying programme.
Jodie Marsh is clearly a passionate individual, she stands up for what she believes in and will not tolerate any form of bullying about her appearance or otherwise and rightly so. She was no stranger to bullying in her past. She knew the pain and hurt it caused and this comment from ASOS would only have reiterated her motivation to campaign against bullying. Marsh began bodybuilding in 2009 as a method of keeping fit and with encouragement from her trainer she continued to go from strength to strength. She also took part in a television show documenting her transformation but maintained her regime afterwards, simply because she wanted to keep going. Having watched a brief interview with Jodie on ‘This Morning‘ regrading her transformation I have to say I think she is incredibly endearing and respect her for standing up not just for herself but for others who may have been offended by the occurrence.
The whole incident once again sparks the harsh reality that there seems to be a very small niche frame that deems women to be feminine or not. You can’t be too skinny, you can’t be even a little overweight, oh and by the way you can’t be too muscular either. It seems that everywhere in society this obsession with appearance has become so engrained in people that they feel it’s ok to be so pass-remarkable. We throw something out there without a second thought on how it may impact on someone or on society. Of course social media is making this problem all the more apparent as we have the ability to share our thoughts with the world almost instantaneously after we think them. Often this is something we end up regretting in hindsight but of course by then it’s too late.
I hope that other companies will learn from the error of ASOS’ ways and would refrain from acting so carelessly in future. This alone would be a valuable outcome in this otherwise unpleasant scenario. As always people should simply leave others alone. If someone is healthy and content then quite frankly, no-one else has a right judge, comment or interfere. Assumptions about what you think you know about someone are just that – assumptions. I say well done to Jodie Marsh for her achievements and to everyone else, let’s stop being so pass-remarkable as a few small words can lead to big problems.
Photos c/o huffingtonpost.co.uk, twitter.com