Everyday Sexism: The Value of Make-Up
I was recently browsing through my Facebook newsfeed when I spotted a TedX video entitled “Ever Wonder What The Make Up Clerk Is Thinking About YOU When You’re Shopping At The Make Up Counter?”. Yes, a mouthful I know but we are over the big bit. The video was created in conjunction with the very amazing Laura Bates Everyday Sexism Project. Eva DeVirgilis is an actress/make up actress who has taken the challenge to illustrate to woman how brilliant, amazing and out of this world they really are.
This video chronicles how countless women every single day devalue and self-depreciate themselves in front of her and how she, in return using make up as tools, helps them realise how super they are. Rest assured this isn’t a simple make over but a talk – how your face may be round but not fat. Your eyes are the shape of almonds and “I want your lips in my next life”.
I am a pro-activist of the Everyday Sexism Project on a normal day but after watching this video, I saw another side to being a woman in today’s world. The competition to be the best, the lack of self-worth and the constant instinctive need we feel to point our flaws out ourselves to our beautician. I really enjoyed this video, I think it was very original and that it tackled yet another ongoing issue with women, which is make-up.
For most it is a daily routine, a necessity – something you cannot leave the house without because God forbid you are having a bad day or you are not ‘up to scratch’. You see girls – feminism is not always about equality between men and women. It is also about women issues, the unspoken shared experiences and how together, through talking, we can address issues like needing eyeliner before leaving the house for a school run.
I’m writing this article with the intention of reaching out to women who do not even realize how reliant on make-up they are or how there is such a high percentage of low self-esteem among women. You are frowned upon for wearing sweat pants and not wearing a fashionable outfit with hair and face made up. Why? Have a bad day, chances are you need some comfort. Just remember, where you see a big nose or a large forehead, that woman at the next checkout is sighing over your eyebrow shape and your beautiful cheek bones. Chin up girls, you look absolutely out of this world with or without foundation.
Photos c/o theepochtimes.com, twitter.com